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Why Direct Marketing Is Still King of ROI

[Posted by Kristin Hambelton, Vice President Marketing, Neolane, Inc.] As new online tools have become available, traditional tactics have remained consistent, creating a perfect storm for reaching...

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Using Facebook Graph Search to Improve Your Direct Marketing

[Posted by Mickael Bentz, Product Marketing Manager, Neolane] One of the most important factors to consider when executing a successful direct marketing campaign is to identify your demographics, and,...

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11 Resources to Help Your Direct Marketing Campaigns

[Posted by Kristin Hambelton, Vice President Marketing, Neolane, Inc.] There is no universal checklist for creating a successful direct marketing campaign; every campaign is different and requires an...

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The Direct Marketing Competitive Edge: How to Establish & Keep It

[Posted by Kristin Hambelton, Vice President Marketing, Neolane, Inc.] According to results from a recent Target Marketing study, 12% of direct marketers surveyed say they intend to decrease direct...

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Why Mobile Should Be a Top Priority for Direct Marketers

[Posted by Kristin Hambelton, Vice President Marketing, Neolane, Inc.] When asked about direct marketing, oftentimes people think of direct mail. However, direct marketing has evolved for the better,...

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Why Social Media is the Backbone to Successful Direct Marketing in 2013

[Posted by Kristin Hambelton, Vice President Marketing, Neolane, Inc.] Social media is often referred to by marketers as a “gold mine” of customer data; in other words, interests, hobbies, and online...

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The Evolving Role of the Direct Marketing Manager

[Posted by Kristin Hambelton, Vice President Marketing, Neolane, Inc.] Today’s marketing landscape is constantly evolving. On the one hand, with expanding digital channels and a sea of customer data...

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Direct Marketers: Target What your Customers Want, Not What’s “Hot”

[Posted by Ben Tepfer, Product Marketing Specialist, Neolane, Inc.] Facebook, Twitter, LinkedIn, smartphones, and tablets are just a few digital entities that have given marketers the ability to...

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Three Takeaways from DMA 2013

Posted by Kristin Hambelton, Head of Marketing, Adobe Campaign Last week, many members of the Adobe team headed to DMA 2013 in Chicago, IL. For those who aren’t familiar, DMA (Direct Marketing...

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No more Email CPM? Yes! We’re accelerating cross-channel marketing

Posted by Suresh Vittal, Vice President Strategy, Adobe Campaign If you’re a direct or digital marketer, you’re probably no stranger to email marketing. You’re also probably very much aware of the...

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