Direct Marketing on the Internet: Steps Toward Success
[Posted by Kristin Hambelton Vice President Marketing, Neolane, Inc.] It is a common misconception that direct mail, one of direct marketing’s oldest and most effective channels, is becoming obsolete....
View ArticleBig Data’s Effects on Direct Marketing
[Posted by Kristin Hambelton, Vice President Marketing, Neolane, Inc.] Direct marketing has evolved from the days of mass-delivered print content to today’s digital world. Nowadays, marketers have...
View ArticleThe Evolution of Direct Marketing: Then and Now
[Posted by Kristin Hambelton, Vice President Marketing, Neolane, Inc.] Direct marketing has undergone a major revolution in recent years as the channels and tactics used to successfully market to...
View ArticleShooting at Lighthouses – A Lesson for Marketers
[Posted by Michelle Boockoff-BajdekExecutive Director, Marketing & Business DevelopmentCSG's Quaero Solutions Group] A colleague of mine has two children – ages 8 and 5 – with no plans to increase...
View ArticleDirect Mail: Slow and Steady Can Win the Race (Sometimes)
[Posted by Ed Hadley Senior Marketing Manager, Neolane, Inc.] While there’s plenty of ongoing discussion in the marketing community about the death of email, I never hear anyone talk about the death of...
View ArticleThe Personal Touch: Making the Most of Your Trade Show Experience
[Posted by Jennifer Minko, Sr. Manager, Field Marketing, Neolane, Inc.] Virtual trade shows certainly have their advantages. These targeted, cost-effective events work to replicate much of the physical...
View ArticleDirect Marketing 101: Steps for More Effective Marketing Campaigns
[Posted by Kristin Hambelton Vice President Marketing, Neolane, Inc.] In order to better understand direct marketing, Neolane has put together “Direct Marketing 101,” a comprehensive list of steps...
View ArticleDefinition of Direct Marketing
[Posted by Kristin Hambelton, Vice President Marketing, Neolane, Inc.] Direct marketing is all about engaging clients and customers through targeted, relevant, and personalized content. The theory is...
View ArticleAsk the Experts: How Would You Redefine Direct Marketing for the Digital Age?
[Posted by Kristin Hambelton, Vice President Marketing, Neolane, Inc.] Direct marketing is the hundred-year-old science of using addressable channels to connect the right offer with the right person at...
View ArticleWhy Direct Marketing Is Still King of ROI
[Posted by Kristin Hambelton, Vice President Marketing, Neolane, Inc.] As new online tools have become available, traditional tactics have remained consistent, creating a perfect storm for reaching...
View ArticleUsing Facebook Graph Search to Improve Your Direct Marketing
[Posted by Mickael Bentz, Product Marketing Manager, Neolane] One of the most important factors to consider when executing a successful direct marketing campaign is to identify your demographics, and,...
View Article11 Resources to Help Your Direct Marketing Campaigns
[Posted by Kristin Hambelton, Vice President Marketing, Neolane, Inc.] There is no universal checklist for creating a successful direct marketing campaign; every campaign is different and requires an...
View ArticleThe Direct Marketing Competitive Edge: How to Establish & Keep It
[Posted by Kristin Hambelton, Vice President Marketing, Neolane, Inc.] According to results from a recent Target Marketing study, 12% of direct marketers surveyed say they intend to decrease direct...
View ArticleWhy Mobile Should Be a Top Priority for Direct Marketers
[Posted by Kristin Hambelton, Vice President Marketing, Neolane, Inc.] When asked about direct marketing, oftentimes people think of direct mail. However, direct marketing has evolved for the better,...
View ArticleWhy Social Media is the Backbone to Successful Direct Marketing in 2013
[Posted by Kristin Hambelton, Vice President Marketing, Neolane, Inc.] Social media is often referred to by marketers as a “gold mine” of customer data; in other words, interests, hobbies, and online...
View ArticleThe Evolving Role of the Direct Marketing Manager
[Posted by Kristin Hambelton, Vice President Marketing, Neolane, Inc.] Today’s marketing landscape is constantly evolving. On the one hand, with expanding digital channels and a sea of customer data...
View ArticleDirect Marketers: Target What your Customers Want, Not What’s “Hot”
[Posted by Ben Tepfer, Product Marketing Specialist, Neolane, Inc.] Facebook, Twitter, LinkedIn, smartphones, and tablets are just a few digital entities that have given marketers the ability to...
View ArticleThree Takeaways from DMA 2013
Posted by Kristin Hambelton, Head of Marketing, Adobe Campaign Last week, many members of the Adobe team headed to DMA 2013 in Chicago, IL. For those who aren’t familiar, DMA (Direct Marketing...
View ArticleNo more Email CPM? Yes! We’re accelerating cross-channel marketing
Posted by Suresh Vittal, Vice President Strategy, Adobe Campaign If you’re a direct or digital marketer, you’re probably no stranger to email marketing. You’re also probably very much aware of the...
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