The Direct Marketing Competitive Edge: How to Establish & Keep It

[Posted by Kristin Hambelton, Vice President Marketing, Neolane, Inc.] According to results from a recent Target Marketing study, 12% of direct marketers surveyed say they intend to decrease direct mail spend in 2013, the largest percentage decrease of any direct marketing method. With fewer direct marketers devoting spending to this category, how can companies that [...]