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Direct Marketers: Target What your Customers Want, Not What’s “Hot”

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[Posted by Ben Tepfer, Product Marketing Specialist, Neolane, Inc.] Facebook, Twitter, LinkedIn, smartphones, and tablets are just a few digital entities that have given marketers the ability to connect with large numbers of consumers. But just because these are the “hot” new channels in the digital marketing space, it’s important for direct marketers to keep [...]

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