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Channel: The Cross-Channel Conversation » Direct Marketing
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No more Email CPM? Yes! We’re accelerating cross-channel marketing

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Posted by Suresh Vittal, Vice President Strategy, Adobe Campaign If you’re a direct or digital marketer, you’re probably no stranger to email marketing. You’re also probably very much aware of the costs associated with using email to reach your customers. Email marketing firms have long relied on email CPM (cost per thousand emails sent) to […]

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