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Shooting at Lighthouses – A Lesson for Marketers

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[Posted by Michelle Boockoff-BajdekExecutive Director, Marketing & Business DevelopmentCSG's Quaero Solutions Group] A colleague of mine has two children – ages 8 and 5 – with no plans to increase the size of her brood.  So you can imagine her surprise when she received a box from a leading baby food manufacturer that contained five [...]

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