Direct Marketing 101: Steps for More Effective Marketing Campaigns

[Posted by Kristin Hambelton Vice President Marketing, Neolane, Inc.] In order to better understand direct marketing, Neolane has put together “Direct Marketing 101,” a comprehensive list of steps marketers can take to make their campaigns more effective.  The following syllabus offers tips and strategies for direct marketers to consider: I. What Is Direct Marketing? From the [...]